Product Designer
Triber

Company

Triber is an app that let anybody create their own app for free, in seconds.
Premium users are influencers & celebrities who are seeking for a new way to connect & interact with their audience.

Role

I joined Triber at the beginning, so I worked on many things, like branding, product design (web & mobile), front-end development, motion design, graphic design, content, social media, press relations.

Triber Brand Guidelines Triber Logo

Context

At Triber, we were building applications for influencers. In their app, they have a unique feed that combined all their social profiles and a chat to interact with their community.
When I joined Triber, I had to redesign the apps, design new features, do some branding and some marketing.

Triber App Design

Triber App redesign (UX/UI)

Process

To redesign the apps and design new features, I worked in autonomy on paper and Adobe Suite. I directly reported to the CEO and CTO. I designed new features like the Gallery, a presence feature and a thread feature in the chat, analytics dashboards.

On the marketing side, I found some ideas to get exposure for free. I directly reached out to some journalists and finally acquired 7 press articles, including Venture Beat, Sony Blog, Maddyness, French Web... I also managed the launch on Product Hunt and made a motion design (see below) to introduce the app redesign to users.

Triber App Design

Outcome

The motion design has been shared by influencers on Facebook and got more than 50k views, so we acquired many new users. It worked like an ad.
While the 7 months I've worked at Triber, we grew the userbase from 100 (beta testers) to 100 000.
Finally, the company has been acquired by NRJ Group, a major media group in France.

Motion Design I made on After Effects to introduce Triber redesign