Building an atttribution tool for SaaS businesses


Granular is the project my team created for our 5th and final year at HETIC. We had to make a detailed business plan, a functional prototype (MVP) and pitch to a jury made up of investors, entrepreneurs, and HETIC's leaders.


I worked on all the Design stuff: branding, illustrations, product design, landing page, print.
I also worked on project management, product management, strategy, and wrote some parts of the business plan (around 90 pages).

Granular - Brandbook

Granular Brandbook

Granular - Landing Page

Granular Landing Page